EDITORIAL  >  GIVIN' A LITTLE BIT MORE – YEAH RIGHT

Givin' a little bit more – yeah right | 29 November 2006

A few months ago members of the official ABBA site had the opportunity to ask the former ABBA members a question. The answers to those questions appeared at http://www.abbasite.com/askabba/

One of those questions was: "Could you imagine to start an "Anthology" project like the Beatles did it in the 90s? The three Beatles Anthology volumes contained an impressive collection of demos and unfinished songs showing the progress until the finished song." Björn gave the following answer: "Hardly".

And that is sad. Again it shows that the former ABBA members will probably never show us how they created musical history in the recording studio. And what's more: the way this question has been answered with only one word is pretty arrogant.

And on top of that it's plain stupid from a commercial point of view. Because I can't imagine that ABBA's record company Universal is very happy with this attitude. Knowing that there won't be new ABBA material in the future, all Universal can do is dive into ABBA's musical legacy. Or simply re-release dozens of Greatest Hits albums.

I assume that a CD / DVD box containing songs in their earliest stages and some previously unreleased songs will sell like crazy. Certainly when the DVD comes with a brand new interview with all ABBA members plus some nice and rare TV performances. That will make it very interesting for regular fans as well. I think that Universal would love to release this, when you notice how much effort they did in releasing bonus material on the Arrival Deluxe edition.

Björn effectively stopping this possibility with a simple "Hardly" is not very smart. At least not for his bank account.

And that is probably the only thing he had in mind in the past years when he continued promoting Mamma Mia! Ever since 1999 this musical has been a very important source of income. Obviously this easy money has not stopped pouring in, because in that case his answer probably would have been very different.
         

picture belonging to column Givin' a little bit more  yeah right

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