FORMULA 1 CAR
In 1981 Slim Borgudd was a talented racing driver desperately trying to get into Formula 1. But F1 is a sport where money is as important as talent.
Slim used to be a musician and he knew the members of ABBA. And they jumped on the F1 wagon and sponsored Slim.
He quickly managed to get a seat in the ATS F1 car, replacing Dutch driver Jan Lammers. Slim drove 8 Grand Prix races in 1981 showing the ABBA logo.