The ABBA clothes | 29 May 2006

In the last couple of years the members of the international press ridicule ABBA's stage clothes all the time. And not only the media do that. For some reason even the ABBA members themselves seem to be somewhat ashamed of their outfits. Numerous times the four ABBA members, and in particular Björn, have made so called funny remarks about their clothes.

And I think these comments are very unfair. The ABBA fashion is connected to the ABBA era. Which is the seventies and early eighties. So you have to look at the perspective of that times when looking at the costumes. And on top of that; the costumes weren't half as bad as people tend to think.

I was lucky enough to actually see some of the original clothes back in April. The designer of the costumes, Owe Sandström, was the guest of honour at the annual ABBA convention in The Netherlands. And he brought with him sparkling pieces of his stage clothes.

As can be seen (see page Galleries / ABBA costumes) most of the outfits are really beautiful. Even the biggest nerd has to admit that in fact there was nothing wrong with the costumes. Except maybe for the red and purple Voulez-Vous pieces. Oh well, every designer has had bad a couple of days .

Especially the 1979 costumes are very well made. Look at all the rich details on the big photograph and admit it: this is pure genius and craftsmanship. But best of all are the 1977 tour clothes. It's a phenomenal "Pimp My Simple Dress" design with its beautiful golden parts.

And on top of that last week Madonna showed her new tour outfit during her first of many concerts. It was an outift that had a striking resemblance with ABBA's 1979 tour clothes. Which proves that ABBA was way ahead of its time. Even with their clothes. Or am I going too far now?

picture belonging to column The ABBA clothes

All editorials:
At last
What if?
The Visitors Revisited
CMP 2.0
Moving on
The Wembley album
Songs Of Innocence
What's left?
Once in a lifetime
My, my, at Waterloo
Money, Money, Money
In the year 2025
The Agnetha year
The Holy Grail
ABBA The Museum
The Visitors: 2 million and counting
Finally I listened to A
It Was Thirty Years Ago Today
A Regime Change?
Not So Happy New Year
Oh not again
The Universal truth
The Winner Takes It All
Crisis? What crisis?
Hall of Fame
ABBAWORLD – Count me in
Kristina - The verdict
I am a snob
All those years ago
Story of a heart
ABBA for sale
No more awards please!
A big cheer
The museum
The worst of ABBA
The birth of a myth
ABBA on eBay
Casting a shadow
Givin' a little bit more – yeah right
So long
Dum Dum Diddle
The ABBA clothes
1976 - The point of no return
Number One - at last
The end of the rainbow
No more champagne
Creating a bootleg
The history book on the shelf
A sense of pride
If you change your mind
Goodbye Polar Studios
A single line
True Colours
I have a dream
The heat is on
ABBA Naked
Happy new year
Just like what?
Mamma bloody Mia!


Subscribe to the ABBA Plaza mail service and receive site update notifications by e-mail.

ABBA Plaza ABBA Plaza ABBA Plaza ABBA Plaza ABBA Plaza ABBA Plaza ABBA Plaza ABBA Plaza ABBA Plaza ABBA Plaza